Interactive self-mailer event invitations also featuring the victims of each bully type, highlighted one of the main issues of cyberbullying: a person can easily change between victim and abuser without even realizing it. The front of the mailer features the phrase "Sometimes it happens without any intent". The mailer comes glued shut and once opened, forces the user to rip the victim's "heart" out, thus putting the responsibility directly in the receiver's hands.